We are happy to advise that we have significantly simplified the process to send emails from your own domain. You can now, in a few steps and with a little bit of help from your friends (us), start sending emails from EHQ that appear to be coming from your own domain.
Why might this be interesting?
By default, any email that is sent from within your EHQ will either be sent via email@example.com (all notification emails) or firstname.lastname@example.org (the newsletter).
While technically there is nothing wrong with that and it has proven to be effective over the years, there are two drawbacks to this.
- You lose a bit of branding when that happens. If your site is branded "Your Say [ORGANISATION]", "Your Thoughts [ORGANISATION]" or something similar, but your emails come from @engagementhq.com, you miss out on a chance to further emphasize your brand and give the email that little bit of extra credibility, since it is coming from a known source, i.e. your organisation.
- While we check the deliverability of all our emails and consistently achieve success rates of over 98% of all emails, the last 2% can be affected by spam filters at the recipient's inbox. While not a guarantee, emails that come from an official email address, in particular any emails that contains a .gov, have an even greater chance of making it past the spam filter.
If we do this, how do our emails look like?
We have recently set this up for the Fair Work Commission in Victoria, Australia. Any emails that they sent now will, in Gmail, look like the below. You can see the appeal of this domain change straight away as the email is sent via the official @fwc.gov.au.
What do I need to do to set this up?
Two things need to happen
- Talk to your IT / web team and give them a heads up that you will require their help to make a couple of minor DNS changes.
- Send us an email to email@example.com and copy your IT contact into this email. We will then provide instructions of what exact DNS changes we require and we will take it forward from there.