When setting up a project page, think about what action you want people to take on your page and make this the focus.
Think about how you can use traditional marketing tactics to drive action. If you want your community to register an account so you can build your community database, focus on that. If you want them to contribute to a discussion, focus on that.
It’s simple… tell your story, provide a compelling reason why they should take an action and then make it easy for them to do so.
See more Nuggets o' Wisdom for Online Community Engagement here.
Think about how you can use traditional marketing tactics to drive action. If you want your community to register an account so you can build your community database, focus on that. If you want them to contribute to a discussion, focus on that.
It’s simple… tell your story, provide a compelling reason why they should take an action and then make it easy for them to do so.
See more Nuggets o' Wisdom for Online Community Engagement here.
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